However, this effect is salutary only when the information is true and it is communicated in an accurate and balanced way that takes into account the totality of the evidence. As a result, we believe that DTCA alone does not adequately support patient autonomy and consumerism.
Illuminating the Art of Medicine
Given the substantial dangers that can arise from use of prescription drugs and the decades of evidence showing that advertising drives use of medical products, reasonable restrictions are necessary to ensure that DTCA information is presented in a clear, neutral, and patient-accessible manner. Despite the positive effects that DTCA can have in supporting medical consumerism, until regulators or professional societies take a more active role in certifying the reliability of the information, patients have no choice but to remain skeptical about what they read and see about prescription drug and medical devices in print media, on television, and online.
DTCA in the U. While recent studies of DTCA are mixed, drug advertisements remain pervasive and therefore exert an undeniable influence on the way the public learns about available therapies and how patients and physicians communicate. The current rise of highly personalized online DTCA should be a primary focus of this vigilance.
ISBN 13: 9780801891007
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Accessed September 18, Mack J. What are the public health effects of direct-to-consumer drug advertising? PLoS Med. Physicians report on patient encounters involving direct-to-consumer advertising.
America's Love Affair With Prescription Medication - Consumer Reports
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